EP 123 | Paul Lynch (Chargify) - The only silver bullet to mitigate churn is value
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The Magic of Benchmarking
The magic is getting to the right number. Andere vakime, we have always traditionally based it on terms a previous year's performance. We look at it from an investment perspective that's going into the individual customers success organizig and then w evolve that organization over time. The old adage of winning a new customeris 22 times more expensive than retaining and existing. Don't try to go out and win one just because you've never done it before. You need to understand your customers. This is one of the most important things you're going to see in any business. Understand why the best salespeople will take our sure nure pupils o verbatim.
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