Using Automations to Get Leads to Book Meetings

Once a contact gets into the sales pipeline, our number one goal is to kick that lead out of the pipeline. The key here is leveraging automations to help state in front of that lead so that they do book that meeting. And once they book that meeting, our conversions actually look pretty good. From MQL to a sign engagement agreement, we're usually floating around 10%. So not bad, right? But remember, there was a lot of work that had to get done to get those leads into the sales funnel.