The Startup Operator cover image

Masterclass: B2B Sales with Jen Abel - Part 2 (Customer Discovery)

The Startup Operator

00:00

Navigating Free Offers in B2B Sales

This chapter explores the strategic use of free pilots in B2B sales, emphasizing the need for a clear business rationale behind such offerings. It discusses the potential risks and rewards, highlighting the importance of ensuring client commitment to avoid misperceptions of product value.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app