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2min chapter
Masterclass: B2B Sales with Jen Abel - Part 2 (Customer Discovery)
The Startup Operator
Navigating Free Offers in B2B Sales
This chapter explores the strategic use of free pilots in B2B sales, emphasizing the need for a clear business rationale behind such offerings. It discusses the potential risks and rewards, highlighting the importance of ensuring client commitment to avoid misperceptions of product value.
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