2min chapter

Working It cover image

Do you see me? Staying visible in a hybrid workplace

Working It

CHAPTER

How to Build a Personal Brand

A personal brand is important as part of career development. Half of a personal brand is knowing how you want to be perceived and the other half is focusing on achieving it. I wouldn't deny for a second that that approach might work, especially in certain sectors. Happy High Status is an idea that comes from comedy and theatre. Anybody who has trained in improv will be familiar with this concept. It's quite a different way about thinking about visibility.

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