The craft of economic storytelling
The New Bazaar
Telling a Story in Audio Is Tougher
In audio, you know, telling a story in chronological order is a lot more compelling. Once you lose your audience, it's over. You have to be so careful ind how you design the story itself. And playing around with bouncing back and forth through time, it can be done, but it's tricky. It has to be done so carefully. But when you tell a story in audio, it is very tough to hang on to the audience. I hope people don't tune out ever. If they do for ten minutes or something, because they're washing the dishes, and they come back, they can sort of pick up the thread of what we're talking about,. Because it's
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