Navigating Category Creation in Tech

Panelists:

Katrina Wong, VP Marketing and Demand Generation Segment

Asawari Samant, Head of Marketing, Anyscale

Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk

Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies.

This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ

Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/

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