S2 E67 - 3 Steps To A Successful First 90 Days When Switching to Demand Gen
Stacking Growth | The B2B Marketing Podcast
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Five Leverage to Control Your Marketing
There's really five big levers that you can look at from your side. So one is spend. And whether it's ad, whether it's content production, promotion, anything but looking a lot of it from that standpoint. The second one is lead quality; let's focus on how broad or narrow are you going with your messaging? Who are you making your product available to? And going after. Third one is looking at your conversion rates from, it's kind of like marketing the sales handoff, so to speak. That's a big one where you usually see a big drop off. Finally, ACV, same exact reason. You can do different segmentations to figure out what industries
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