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Aiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth.
In this episode we talk about how she researched what was working for other creators in her niche and made her own take on a high-performing topic. We also get into why her attempt to repeat that success with a similar video did not work.
We discuss the tension between making content that gets views versus content that converts into paying customers. Aiko has found that her broader videos get more views but her specific pronunciation content converts better. Most course creators deal with this same challenge.
We also cover how she went from targeting everyone to working specifically with Japanese company executives and professional singers. When she said everyone is welcome she got zero clients. When she niched down she started making sales.
There is a good section on the mental blocks around selling. Aiko has three courses she has never promoted to her list because of self-worth issues. We talk through how to get past that using a problem-agitation-solution email format.
She also shares how she landed a TEDx talk after years of future journaling and practicing at Toastmasters.
🔗 Connect with Aiko at https://aikohemingway.com
🔗 English pronunciation coaching: http://hatsuonkyosei.com
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🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
