Navigating AI in Analytics

udging by the number of inbound pitches we get from PR firms, AI is absolutely going to replace most of the work of the analyst some time in the next few weeks. It’s just a matter of time until some startup gets enough market traction to make that happen (business tip: niche podcasts are likely not a productive path to market dominance, no matter what Claude from Marketing says). We’re skeptical. But that doesn’t mean we don’t think there are a lot of useful applications of generative AI for the analyst. We do! As Moe posited in this episode, one useful analogy is that thinking of using generative AI effectively is like getting a marketer effectively using MMM when they’ve been living in an MTA world (it’s more nuanced and complicated). Our guest (NOT from a PR firm solicitation!), Martin Broadhurst, agreed: it’s dicey to fully embrace generative AI without some understanding of what it’s actually doing. Things got a little spicy, but no humans or AI were harmed in the making of the episode.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.