The Role of Authenticity in Flavor Language and Writing Persuasively

Writing and talking persuasively about flavor can be very difficult, but getting it right is important to growing a food or flavor business. In this episode, we speak with Mary Alice Murray, Senior Consumer & Market Insights Manager, as she explains what Flavor Language is, why language is so important to influencing flavor choices, and how we can use flavor language more effectively in order to overcome the challenges associated with talking about flavor. Tune in to learn about how flavor can be articulate through language in order to influence others’ flavor choices.