Magic Hat and Seventh Generations

Allan: No success and no failure is ever because of one issuesure. Most other craft breweries in those days were started by an engineer who loved home brewing, knew nothing about business,. They just were fascinated with being able to put this equipment together and make beer. Well, i had just come out of an experience with seventh generations where i had seen the effects of growing too fast and hitting a wall. And so when i got into magic hat, i said, we're not going to do that. We're going to grow organically.