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21min chapter
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Understanding Incrementality in Advertising
This chapter provides a comprehensive analysis of incrementality measurement in advertising platforms such as Meta, Google Ads, and TikTok. It emphasizes the importance of using geo holdout studies to evaluate the true impact of advertising on revenue and discusses how to translate business objectives into actionable targets. By exploring the intricacies of incrementality benchmarks, the chapter highlights strategies for optimizing ad spend and achieving better marketing results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode