Tiktok is becoming more and more of a significant part of brand's advertising budgets. Brands are spending 50 % of their marketing, their total marketing budget, on tik tok,. The other 50% spends on the other channels, facebook and google and snap chat - you too. I wouldn't say like it's the same for everybody, but what would that look like? Yes, i would say there's a wide range there.
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course