Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

00:00

Balancing Quick Wins and Long-Term Strategies

This chapter emphasizes the dual importance of achieving immediate results in marketing while planning for long-term strategic changes. It discusses practical methods for implementing quick wins, such as optimizing ad spend, alongside the necessity of fostering philosophical alignment among executives on strategy. The conversation highlights the need for measuring marketing effectiveness and brand awareness, advocating for a balanced approach that includes both customer acquisition and retention.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app