Inside The LA Times's podcast strategy
The Business of Content with Simon Owens
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Introduction
The los angeles times was an early pioneer within the medium. Its true crime podcast, dirty john, generated over 30 million down loads and was adapted into a t v chauffeur bravo. The newspaper has gone on to launch ambitious shows chronicling the criminal trial of bill cosbie and the famous murders committed by betty brodrick. I recently interviewed clint shaff the head of l a time studios about the papers podcast productions. He walked me through how shows get made, the monotization strategy and his views on selling ip t v studios and spotify.
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