Thinking About Thought Leadership Through a Different Lens

Bill: I just love your perspective of thinking about thought leadership in a different way. And maybe one way to think about it is if content marketing is to sales, thought leadership is to BD. Let me convince that it's going to do that, but that the internal benefit is huge. Yeah, well, let me add another example on it too, because there's that direct immediate monetization of the pipeline and then there's that long-term strategic, almost business development approach too.