How to Pick Influencers Based on Your Brand Persona

Last week we talked a lot about like the different types of influencer, tiers of influencer. You probably mentioned last week again or last episode around specifically focusing on micro-infolencers. Our definition is between five and 150k a following. We're not getting sucked in by all the followers, even at 150k. It's only for the reasons that you just mentioned. Usually better content creation because they haven't built their following based on their name or who they are necessarily but based on the content that they've consistently put out.