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Challenges of Product Management in an Enterprise Org - Daniel Elizalde on The Product Experience

The Product Experience

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How Important Is It to Have Access to a Market Before You Start in B2B?

You're going to need those relationships to do a lot of this discovery and to learn how to provide value to those customers. If you don't have it, it's going to take a lot longer. So that's why it's one of the criteria for a target market that sometimes I discuss with my clients is, where do you have the relationships? And if you have it in this particular vertical or in this particular industry, okay, can you explore deeper? Because you can talk to people you already know that can connect you to other people and you can move faster.

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