GaryVee x Stephen A. Smith: Adversity, Culture and the Future of Business
The GaryVee Audio Experience
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The Future of Collecting and Super Bowl Advertising Strategies
This chapter explores the evolving trend of collecting as a vital aspect of social interaction, particularly influenced by pop culture phenomena like sports cards and sneakers. It also critiques current advertising strategies in major events, urging brands to prioritize direct consumer engagement over traditional celebrity-driven marketing.
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