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Angela Aldrich - Developing A Differentiated View

Value Investing with Legends

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VAPs - What's the Underlying Predictability of Your Revenue?

In the past, contractors would rent a box and then have to buy pods for their office furniture at Kmart. VAPs allow them to put all of that equipment in one place so they can just show up and start working. The monthly ticket for VAPs was actually more than your underlying rental rate for the box. So if the standard box is $500 a month, the average VAPs ticket was almost 700. Your underlying rents that people are opting into VAPs are more than doubling.

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