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Hotels Cool With the Loyalty Program?
Hemsenvillas follows a model that's very consistent with our hotels. One criticism i've heard of holmes and villas is that it lacks a disruptive edge, in the sense that its potential for growth might be capped. If you're focused on premium properties and you're heavily focussed on bonvoy as a accustome acquisition, there's a lot of strength to that model, but that might tap how big you can grow. Em: For us, growth can't come at the cost of great guest experiences.