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10 Design Commandments: with Emmett Shine

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CHAPTER

Authenticity in Creative Careers

This chapter explores the significance of expressing one's authentic self in professional environments, drawing from personal experiences in hiring and freelancing. It examines the transformative journey of a designer as they transition through various career phases, emphasizing intuition, adaptability, and the impact of personal relationships on creativity. The discussion also touches on key design principles and the importance of aligning branding with user needs.

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