Greg McKeown — The Art of Effortless Results, How to Take the Lighter Path, the Joys of Simplicity, and More | Brought to you by UCAN endurance products powered by SuperStarch®, FreshBooks cloud-based small business accounting software, and Headspace easy-to-use app with guided meditations. More on all three below.

Greg McKeown (@GregoryMcKeown) is the author of the new book Effortless: Make It Easier to Do What Matters Most and a previous book, Essentialism: The Disciplined Pursuit of Less, which hit The New York Times bestseller list and has sold more than a million copies. He is also a speaker and the host of the popular podcast What’s Essential.

Greg has been covered by The New York Times, The New Yorker, Fast Company, Fortune, Politico, and Inc., has been interviewed by NPR, NBC, Fox, and The Steve Harvey Show, and is among the most popular bloggers for LinkedIn. He is also a Young Global Leader for the World Economic Forum. Originally from London, England, he now resides in California with his wife, Anna, and their four children.

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This episode is brought to you by UCAN. I was introduced to UCAN and its unique carbohydrate SuperStarch by my good friend—and listener favorite—Dr. Peter Attia, who said there is no carb in the world like it. I have since included it in my routine, using UCAN’s powders to power my workouts, and the bars make great snacks. Extensive scientific research and clinical trials have shown that SuperStarch provides a sustained release of energy to the body without spiking blood sugar. UCAN is the ideal way to source energy from a carbohydrate without the negatives associated with fast carbs, especially sugar.

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This episode is also brought to you by FreshBooks. I’ve been talking about FreshBooks—an all-in-one invoicing + payments + accounting solution—for years now. Many entrepreneurs, as well as the contractors and freelancers that I work with, use it all the time.

FreshBooks makes it super easy to track things like expenses, project time, and client info and then merge it all into great-looking invoices. FreshBooks can save users up to 200 hours a year on accounting and bookkeeping tasks. Right now FreshBooks is offering my listeners a free 30-day trial, and no credit card is required. Go to FreshBooks.com/Tim and enter “Tim Ferriss” in the “How did you hear about us?” section!

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This episode is also brought to you by Headspace! Headspace is your daily dose of mindfulness in the form of guided meditations in an easy-to-use app. Whatever the situation, Headspace can help you feel better. Overwhelmed? Headspace has a 3-minute SOS meditation for you. Need some help falling asleep? Headspace has wind-down sessions their members swear by. And for parents, Headspace even has morning meditations you can do with your kids. Headspace’s approach to mindfulness can reduce stress, improve sleep, boost focus, and increase your overall sense of well-being.

Go to Headspace.com/Tim for a FREE one-month trial with access to Headspace’s full library of meditations for every situation.

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Bloomberg Businessweek Weekend - February 14th, 2025

Bloomberg Businessweek

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