The Shift to Direct-to-Consumer Strategies in Retail

In this "What Just Happened" podcast episode, Christine Russo hosts Matt Powell, an industry expert in sports retail. The discussion covers e-commerce, physical retail, particularly multi-branded stores for Sports Retail and that still plays a vital role in the sports retail ecosystem.

Key Discussion Points:

-          “Malls are Not Dead – But there are Dead Malls” – Powell

-          Nike’s challenges

-          Foot Locker’s probability of success

-          Wholesale/DTC

-          Branding and Product

The discussion covers brand integrity and the importance of maintaining product quality. Matt points out that many brands, like Nike, have shifted focus from licensing and peripheral activities back to their core product offerings. The conversation also touches on the growing resale market and how brands are beginning to engage with it directly to maintain product longevity and authenticity. Both Christine and Matt emphasize the need for brands to stay true to their values and invest in quality to sustain customer loyalty and long-term success.