The Shift from Exposure to Memorable Experiences in Marketing

Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on creating effective advertising today needs to master. 

• Creating Emotional Connections: the art of crafting advertising that resonates emotionally and leaves a lasting impact
• Emotion alone isn't enough: why brand centricity isn't a nice to have and how to achieve it
• Building Brand Consistency: how to maintain brand authenticity and consistency across diverse markets and cultural contexts.
• Leadership: what it takes to be an inspiring and effective leader in today's dynamic marketing landscape.

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