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#376 - Beau Lotto - The Neuroscience Of Awe, Distraction and Anxiety
Modern Wisdom
The Night Club Experiment
Circtosale was trying to get round alcohol licensing when they held a night club experiment. People could donate publicly or privately, but the more you donated, the less attractive you appeared. One of the most attractive features of another person is there authenticity. We're highly wired and tuned to detect someone's inauthenticity. And it manifests itself in physically being less attractive.
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