3min chapter

B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

The Cookieless World - Is That Coming?

I'm not an expert on the cookie transition, but I will tell you that I work closely enough with a lot of these vendors that they've been preparing for it for a long time. They have backup and in silvery ways that they de-anonymize web visits or how they consume data. And so I think that it won't be at least on the intent side. I don't think it'll be as big of an impact as we think it will be. We're more focused on that total outcome than the slicing and dicing or attribution of which activity did what? Got it. All right. This question was in here and I forgot to ask you this. How do

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode