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#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

The Cookieless World - Is That Coming?

I'm not an expert on the cookie transition, but I will tell you that I work closely enough with a lot of these vendors that they've been preparing for it for a long time. They have backup and in silvery ways that they de-anonymize web visits or how they consume data. And so I think that it won't be at least on the intent side. I don't think it'll be as big of an impact as we think it will be. We're more focused on that total outcome than the slicing and dicing or attribution of which activity did what? Got it. All right. This question was in here and I forgot to ask you this. How do

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