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S E21: Market Power - Why businesses charge more

Think Like An Economist

CHAPTER

The All Night Corner Store Has Market Power

Market power is the ability to charge higher prices without losing many sales to competing businesses. The all night corner store can probably get away with charging a bit more for beer than the of super market. This is because they know tha disorganized party hos don't have another option late at night and are probably willing to pay a bitmore for beer.

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