YouTube Titling Is the Next Biggest Search Engine

The way that people consume content has changed dramatically in the last ten, 15, 20 years. Key word title and keyword phrasing in our descriptions is has become super, superimportant. There's a lot of church leaders who use tube in the same way we used to use bimo. youtube is the place people go to find answers for everything from fixing their car to fixing their marriage. And so if they're going to ucub looking for answers, looking for content that helps them, then we as church leaders need to be there with content that answers the questions ta they're actually asking.