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Tim Herbig on Product strategy, goal setting and the difference between outcome driven and output driven teams

Product Pioneers

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The Chicken or the Egg Question

There's no chicken and egg here. It should it has to emerge from the context of your work and what you know. So I would try to focus on those answering those two to two to three to four high level answers or questions around like the general positioning. One thing which I love using for that exercise is the product field framework, which allows you to do all this messy dirty work on the context on the outside. And then it allows you to synthesize things back into something more tangible and easier to communicate.

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