
Denim Wars | Are Your Jeans Blue or Red? | 7
Business Wars
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Navigating Denim: Beyond Politics and Identity
This chapter explores consumer fatigue with brands taking political stances, particularly in the denim market where quality is prioritized over messages. It examines how the future may hold brands that focus on universal values, catering to those desiring simplicity in their purchasing decisions. The discussion also highlights the cultural implications of different denim styles and how fashion choices convey identity in today's complex social landscape.
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