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199: Defining the Business Problem - Creating Measures From Scratch

Explicit Measures Podcast

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The Importance of Calibration in Business

A lot of times the BI isn't responsible for in a sense, helping create those measurement or helping calibrate. And I've seen that people take that as an instance like a challenge or we're attacking them trying to do this. They're going to go, whoa, you know, like, I don't want to showcase this or because that's not a corporate goal. Does that make sense what I'm saying? It does, but I think it is probably a little more permanent.

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