30min chapter

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From College Dropout to Running Polo, Nike, Weight Watchers, and HSN | Mindy Grossman

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CHAPTER

Transforming Workspaces and Marketing Strategies

This chapter highlights the decision to invest in Herman Miller chairs to uplift employee morale and foster a positive company culture amid challenges. It discusses the evolution of HSN's marketing, bridging entertainment and commerce, as well as the strategies employed to understand consumer behavior. Additionally, it reflects on the importance of innovative branding and community engagement, particularly during economic trials.

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