
Universal flu vaccine; Science games; AllTrials; Penguin camera
BBC Inside Science
00:00
The Importance of Transparency in the Pharmaceutical Industry
Pharmaceutical companies are going to be potentially most affected commercially by this increased transparency. I used to think that to fix this problem we needed to have a level playing field. But now I can also see that having differentiation in the market with respect to how transparent companies are could actually paradoxically produce market incentives for companies to do the right thing. Overall it would be fair for us to say given the choice of two apparently equal drugs, I'll have the one where I know I can trust the numbers.
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