21min chapter

We Have A Meeting  cover image

The Man Who Predicts Whether Your Business Will Be Successful- Tom Cheesewright

We Have A Meeting

CHAPTER

Envisioning the Future: The Role of Applied Futurism

This chapter explores the journey of an applied futurist and their vital role in guiding organizations towards long-term strategic thinking. It discusses the common pitfalls companies face in envisioning future trends and the importance of structured processes for scenario planning and innovation. Through personal anecdotes and insights on organizational dynamics, the speaker emphasizes the need for diverse perspectives to drive meaningful change in business.

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