Evolving Sports Media: From Tradition to Innovation

This chapter examines the transformation in college football media, particularly through the lens of Pat McAfee’s modern, engaging style that resonates with younger audiences. It highlights the shifting priorities in sports culture, where events are seen as social experiences and media consumption becomes more interactive and personal. Innovations such as YouTube live commentary and creative approaches to lesser-known sports illustrate the evolving relationship between fans, media, and branding in a fragmented landscape.