10min chapter

Nikonomics - The Economics of Small Business cover image

62 - From Architect to Developer: Managing $350M Projects with Antonia Botero

Nikonomics - The Economics of Small Business

CHAPTER

Navigating Client Acquisition in Real Estate

This chapter explores customer acquisition strategies in the commercial real estate sector, focusing on the impact of word-of-mouth referrals and digital marketing tools. The discussion highlights the complexities of managing client relationships under strict non-disclosure agreements while emphasizing the value of a skilled team and repeat business. Light-hearted personal reflections on envy and tennis illustrate the balance between professional challenges and personal fulfillment in a demanding industry.

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