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Dermalogica Founder: Building A Billion Dollar Business While Looking After Your Mental Health
The Diary Of A CEO with Steven Bartlett
Are You Not Pretty?
When you started domologica, your aim was to piss off the 80% and please the 20%. That became our kind of watchword in marketing. And if we're not doing any of that, then am everyone's going to like us, but not a lot. A brand has a voice. A brand triggers emotional responses. We don't need everyone to like us. No one's going to hate us, butnot a lot.
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