Ellen Yin (Founder & Podcast Host of Cubicle to CEO)
The Creator’s Playbook
00:00
Using a Strategy Like This to Grow a Profitable Business
Borrowed traffic is getting in front of some one else's audience that serves the same person you two from a complimentary angle. For example, if someone listening to this podcast who wants to grow a profitable business despite having a small audience, they have a problem. So i would partner with people who may be taught operations and systems, or woul partner with peoplewho taught business owners how to budget and finance. And then at the end of the class, i will present to them, you know, my, my programme as a continued solution on this topic. Unlike ads, where you are pouring money into something that's not necessarily guaranteed to produce the output that you want it to Produce
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