Elevate Classics: How Corey Thomas Climbed To The Top of World Class Companies
Elevate with Robert Glazer
00:00
The Job to Be Done: Insights from a CEO
This chapter explores the critical concept of the 'job to be done' in marketing through a milkshake case study while emphasizing the complexities entrepreneurs face when reconciling personal desires with necessary tasks. It also touches on the challenges of introversion in leadership, the importance of relationship depth, and personal growth through meaningful engagements.
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