
The Future of Marketing with Ed Breault, CMO of Aprimo
The Next CMO
00:00
The Importance of Enterprise Mindset in Marketing
Ed Forte: Having a strong peripheral vision is incredibly important for marketers at all levels. He says the thing that's allowed him to be successful in his career is having this concept of enterprise mindset. Forte: Once you become a customer, your marketing responsibility doesn't end. You've got to translate and have a strong enterprise mindset.
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