The Next CMO cover image

The Future of Marketing with Ed Breault, CMO of Aprimo

The Next CMO

00:00

The Importance of Enterprise Mindset in Marketing

Ed Forte: Having a strong peripheral vision is incredibly important for marketers at all levels. He says the thing that's allowed him to be successful in his career is having this concept of enterprise mindset. Forte: Once you become a customer, your marketing responsibility doesn't end. You've got to translate and have a strong enterprise mindset.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner