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Creating, Acquiring, and Scaling Brands - Arash Azarbarzin - CEO of Highgate

Masters of Moments

CHAPTER

Optimizing Hotel Management Through Data and Strategy

This chapter explores the management structure and operational strategies behind a portfolio of 520 hotels, classified into three main categories. It emphasizes the utilization of financial tools, dashboards, and artificial intelligence to enhance performance and decision-making while ensuring guest satisfaction. Additionally, the discussion sheds light on revenue management practices and the importance of understanding competition for effective pricing strategies.

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