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"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

Sweathead, A Strategy Podcast

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How to Launch Your Own Brand in the UK

UK to me is more traditionally status oriented so you know what the status signals are. For example a ton of people in the UK that with five to ten years of hard work in the US I think would be quite successful but I feel like their eyes are stuck to what's status fall in London and they identify with that. That some of them a very good bit of advice which is soon to set up your own. Think about how you can launch your services America because the budgets 10 times bigger if the input you can have from behavioral sciences to improve something by half a percent or 10% you know whatever that number is. It might not be worthwhile for a brand in the UK but it will

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