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Jessica Mah (inDinero) - A Startup is a Learning Experience

Entrepreneurial Thought Leaders (ETL)

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How to Make Your Customers Talk About the Productivity of Your Product

It's really easy to get people who love your product to talk about it. It's a lot harder to get the people who don't like it because they'll stop using it and you'll never hear from them again. We set up a little survey box on our dashboard that asks if they'd recommend in a narrow to a friend. For example, yes I would, no I think it needs more work. And we measure that every single week and that's allowed us to get in touch with the people who wouldn't recommend us and probably wouldn't come back. You learn more from people who find the product promising but have a lot of problems with it. People who don't find it

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