Leverage in a Sales Conversation

"This is just really, really critical. We understand how it's powerful in a sales conversation," he says. "But we need to understand that this is a part of the ongoing client relationship." If you're being hired as a pair of hands, what you should do is shut up and do your job,. But if you're being hire as somebody who thinks and can speak into their situation because of your external objective bold point of view, then by God, keep doing it", she adds.