What's the Potential of Transformational Creativity?

Marcus: There are three sorts of creativity that people have identified. I would really be interested in those moments when it's not just exploring what's possible within the worldthat you've already created, but perhaps taking you into a new world. You want those moments of what we call transformational creativity. And i think this is a really exciting tool to be able to use, not just in the art world, but more broadly. Marcus: The planning and execution process in producing and ad is kind of fundamentally flawed....