The CAC Targets for a Face Mask Company

A client that we started with in March. They're at almost $16 million total sales, which is an 81% increase. Their return customer, it was poor because people were loyal to the mass. And so when we took over, we hit standard shopping fairly hard and reduced PMACs. We use a couple of different tools for that. The attribution, you'll see we just had a Mother's Day sale. So right now we're at a $31 CAC. We're 23% higher globally. Let's do like the first like 10 days here, but we use a two-second calculator. It's about $31.88 on a 1.88 profit margin.

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