Connecting the Dots Between Data, Analytics, and Customer Engagement
Banking Transformed with Jim Marous
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The Importance of Building Better Customer Experiences
Bank of America is trying to balance cost savings with customer experiences. "We're no longer just the expense item, but we clearly are charged with how do you do things more efficiently," he says. The bank has a dual mandate: digitize its enterprises and make them easier for clients; at the same time, those processes need to be efficient.
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