Transformation and Turmoil: The RJ Reynolds Legacy

This chapter explores the evolution of RJ Reynolds under new leadership, depicting the clash between traditional executives and a visionary figure like Ross. It delves into the conglomerate's diverse businesses, financial landscape of the 1980s, and the cultural shock experienced by Winston-Salem executives at a lavish event. The narrative unfolds the strategic decisions, power dynamics, and unconventional methods employed to reshape the company's identity and drive rapid growth.