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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |

The Audiobooks Podcast

CHAPTER

Cirque Du Soleil - A New Circus Industry

The lasting allure of the traditional circus came down to only three key factors, writes David Perry. Cirque du Soleil kept clowns but shifted their humor from slapstick to a more enchanting style. It glamorized the tent, an element that ironically many circuses had begun to forfeit in favor of rented venues. By introducing these new factors into its offering, Cirque has created more sophisticated shows says Perry.

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